It is possible to make a living with freelance graphic design, but to land the really big clients, a designer needs an extensive portfolio, and a degree. Remember, most large companies will have an in-house artist creating their logos and other artwork. As a freelancer, you’re competing not only with the many other freelancers, but with those in-house artists. Even if a company looks to freelancers for their design work, the person in charge of hiring an artist will most likely have to answer to a committee, who is going to want to see credentials; like a degree.
A Graphic Education: Advice for learning graphic design
With so many colleges offering degrees in graphic design, it can be hard to know which program is best for you. First, be smart when considering how to pursue your college education. Look for scholarships in graphic design, as well as state and federal tuition funding. In the US, visit FASFA.org to fill out an application for federal tuition assistance, and be sure to search your state’s tuition assistance and low-cost education loan programs as well.
Professional associations like AIGA and the Art Directors Club are invaluable sources of design advice, inspiration and networking opportunities. Building relationships is one of the best ways to create a client base. In upcoming articles, we’ll discuss how to use blogging and other marketing tools to get your name out there and start landing jobs to make your career as a graphic designer successful and inspiring.